This little imperative phrase is the most frequently occurring command that Jesus gave. You will not find any command that is more often used than this. It usually follows some principle that Jesus has been teaching, and He used it to encourage the audience to pay attention.
Paying attention to what God has communicated is the smartest thing you can do. The central contention of Christianity is that God communicated information vital for our well-being. This includes the good news that Jesus paid the penalty for our sins and that God accepts this payment. It also includes the good news that Jesus is coming back to set up a kingdom in which He will reward His faithful servants. And it includes many principles and instructions that will increase the quality of our current life. John said that Jesus is the Word of God and came so that we may have life, and have it more abundantly. So when God speaks, we better pay attention, because it is good for us.Click here for more..